As a Marketing Art Lead at Zynga, I oversee the art management, licensing content, and performance marketing strategy for Game of Thrones Slots Casino. I provide creative direction and strategic oversight for internal and external artists and studios, ensuring high-quality visuals that align with both brand guidelines and player engagement goals.
With a focus on IP-driven content, I lead the development of compelling marketing assets, drive innovative campaign strategies, and maintain a seamless collaboration between art, licensing, and marketing teams to elevate the game's presence and performance. I've directed over 900+ deliverables, including videos, app store collateral, static ads, animated gifs, playable interactive ads, and connected TV commercials.
Clickbait Campaign: Content Refresh for New Users
Wrote concept/ script, directed art style, set direction, talent selection, and provided project art guidance
Filmed/Edited by Apptamin Studios, UK, 2024-25
6s BUMPER Ads for GOTS
Wrote concepts/ scripts, directed art style, and provided project guidance
Filmed/Edited by Apptamin Studios, UK, 2024-25
User Acquisition Videos
App Store Video Previews