BFG: EverMerge

At Big Fish Games, our team led the creation of a major series of 3D campaigns for EverMerge, the popular merge-3 match game. We developed dynamic 3D camera work, visual effects, and precise editing to produce compelling trailers for the App Store and feature launches.

Continuing to “stack” excitement, I helped showcase the full breadth of EverMerge gameplay, turning footage into lively, engaging content that captured the fun and energy of the game.

To really “merge” excitement with marketing, I combined billboard-themed artwork with the game’s signature merge features, crafting content that stacked fun on fun and delivered a fresh, eye-catching experience for UA channels—something players (and eyeballs) had never seen before!

Every app deserves a preview that hooks players right away. While crafting App Store content, I balance excitement with simplicity—highlighting gameplay in a way that’s engaging for newcomers and those unfamiliar with the genre, all while staying within store restrictions.

Sometimes it’s fun to "test the waters” with new content to see what hooks players. For this video, I leaned into the concept of merging icons on a mobile device—keeping the official EverMerge icon intact while designing generic icons for the merge intro—to create a fresh, engaging entry point for new users.